LUCIA ARANGUREN
As Senior Creative, I have over fifteen years of experience leading creative teams, working for global brands. Specialising in video, motion, and brand building, my approach combines concept-led creative with strategic commercial insight.
I bring vision, passion, and a commitment to visual excellence, driving meaningful, customer-focused creative.
With a BA in Film Direction and Visual Arts from Universidad del Cine (FUC) in Buenos Aires.
Brands I have worked for: Sweaty Betty, Papier, Jaguar Land Rover, Audi, PUMA, Google, Pokemon Go, You Tube, Bacardi, Red Bull, HSBC, Skype, Microsoft, X Games, Virgin Media and others.
Currently: Head of Creative at Papier.
LEADERSHIP
CREATIVE STRATEGY
CONCEPT DEVELOPMENT
FILM DIRECTION
VIDEO POST-PRODUCTION
INSIGHT + RESULTS