HALLE BERRY X SWEATY BETTY

The rē•spin edit

Sweaty Betty collaborated with Halle Berry on a double collection launch. The objective of this campaign was to acquire new customers  in  the US, increase brand awareness and reinforce Sweaty Betty’s core brand pillars at all touch points.

As Digital and Motion Lead I oversaw all campaign roll out post production, from broadcast to paid and organic social. I also directed and executed the e-commerce collection videos for onsite and social channels.