HSBC Connected Money

For HSBC I created a set of on boarding illustrations, headers and messaging banners for their Connected Money app. The illustrations describe the multiple features and also act as app’s dividers. The main topic for the illustrations was taken from HSBC's motto "Together We Thrive" showing the user collaborating with the HSBC character, always wearing a red shirt. 

The objective of this set of illustrations was to establish an emotional connection with the user, within the context of a cold banking app, making it feel fresh and modern, but also useful and easy to use. 

• Client: HSBC
• Creative Direction: Coy Chen
• Illustration / Animation: Lucia Aranguren