JUST START

Brand campaign for Papier.

This campaign is a rallying cry for action—whether it’s pursuing a creative passion, advancing in your career, or chasing a lifelong dream. The message is clear: there’s no better moment than now to start working towards your goals.

Papier pages help uncover your purpose, transforming plans into something you’re proud of: your first novel, your very own bakery. Inspirational. Motivational.

We partnered with Lucie Franc de Ferriere, baker and entrepreneur, founder of “From Lucie”, the tiniest bakery in New York.