Papier packages tied up with strings

Papier Holiday Campaign 2024

Classic traditions from your childhood now bestowed on your young family. Our concept is rooted in beautiful, aspirational family moments from the holiday season—a morning full of magic, home made ornaments, handwritten cards, beautiful stockings. Papier gifts piled high. Have them unwrap joy and see their smile as they realise they’ve been gifted a piece of Papier, personalised for them.

Credits:

Photography: Simon Schmidt OWN WAY OF INSPIRATION
Model: Catarina Mira-Rose, Wolf
DOP: Facundo Bustamante
Head of Creative: Lucia Aranguren
Head of Brand: Holly Chapman
Videographer: Morgane Bigault
Creative Lead: Paige Lidbury
Copy Lead: Jennie Watson
Motion graphics: Gemma Salazar Garcia, Felicia Springer-Bauwa, Rosa Loveridge