WELCOME TO THE POWER HOUSE

Battersea Power Station Store Launch

For the launch of the new Battersea Power Station Concept Store, Sweaty Betty created the Power House Runway visual experience. Like in a Stanley Kubrick spaceship, the futuristic runway is flooded by glossy, Firebird red brand colour.

Staying true to the brand ethos of SPIRITED STYLE, Sweaty Betty models walk showcasing the ten key looks of the AW 22 Sweaty Betty collection. Body diversity is a fundamental statement on the runway, heroing different skin tones and body sizes.

The POWER HOUSE RUNWAY film lived in the new Battersea Power Station store in a floor to ceiling screen.

POWER HOUSE RUNWAY

Director: Albert Moya
DOP: Rina Yang
Motion Lead: Lucia Aranguren
VP Creative: Jess Wells
Head of Creative: Julien Lazaro
Set Design: Andy Hilman
Movement Director: Yagamoto
Campaign Manager: Emma Walker
Producer: Farago
Stylist: Olive Gana
Talent: Anyiel Majok, Madeline W, Maggie Mauer, Jan Baiboon, Xie, Jess PW, Ariish Wol, Silke A, Ivana Trivic, Rouguy

Battersea Power Station Store — SB Powerhouse

POWER HOUSE — CONCEPT STORE

Battersea Power Station Store Launch

Director: David Buddenhagen
Motion Lead: Lucia Aranguren
VP Creative: Jess Wells
Head of Creative: Julien Lazaro
DOP: Jordi Castan
Motion: Chris Davies

RUNWAY — BEHIND THE SCENES

Director: Archie Baker
Motion Lead: Lucia Aranguren
Producer: Farago