WELCOME TO THE POWER HOUSE

Sweaty Betty Flagship Store Launch at Battersea Power Station

For the launch of the new Battersea Power Station Concept Store, Sweaty Betty created the Power House Runway immersive visual experience. Like in a Stanley Kubrick spaceship, the futuristic runway is flooded by glossy, Firebird red colour.

The film featured in floor to ceiling screens at the entrance of the concept store.

Staying true to the brand ethos of SPIRITED STYLE, Sweaty Betty models walk showcasing the ten key looks of the collection. Body diversity is a fundamental statement on the runway, using diversity in skin tones and body sizes.