THE POWER OF POSSIBILITY

Power Leggings Campaign, Sweaty Betty. Campaign

Shot in studio our videos highlight the versatility of the Power Leggings. Capturing our models in a minimal, abstract environment, we created a theatrical set, where they are the spotlight.

We styled the leggings in a performance look and then transitioned to a fashion look using light. The flash of light cuts from activity to lifestyle and the look changes right in front of our eyes in one flash.

Director: Lucia Aranguren
Editor: Lucia Aranguren, Ben Williams, Chris Davis
VP Creative: Jess Wells
Head of Creative: Julien Lazaro
DOP: Jack Reynolds
Steadicam: Josh Brooks
Movement Director: Yagamoto
Music: Ben Williams
Motion Design: Chris Davis
Grade: David Buddenhagen
Campaign Manager: Emma Walker
Producer: Eve Dauncey
Stylist: Olive Gana
Hair: Sophie Jane Anderson
Make up: Lynski
Model: Eny Jaki, Athina Koini and Sonya Mohova