Seen

To launch the new skin tones line of underwear, Sweaty Betty cast their own employees to star in the campaign. The spirit of empowerment the women felt that day came from the confidence found in one another, and and feeling truly ‘seen’.

Skintones Campaign

Seen

Creative Direction: Jess Wells
Director: Alex Simpson
Motion Direction: Lucia Aranguren
Motion Design: Ella Willies, Dan Dedetsinas
Design + Visual Direction: Ryan Spacey
Design: Emily Fairbank