SUMMER: PLANNED:

Brand campaign to promote mid-year planning stationery products.

The millennial woman is on 24/7 trying to deliver against the increasingly high expectations of a super competitive world. Here, we find her after she has done her summer planning, finally taking time to relax. That is why she is out of frame, out of focus, seen through a reflection.

Enjoying a slow summer.

Classic summer moments complete the narrative: using a book as a makeshift parasol, leaving it perched on sun-warmed rocks while taking a swim, journaling in the cool shade.