WEAR THE DAMN SHORTS

Social First Brand Campaign for Sweaty Betty.

This social-first campaign was based around activist visual language and body positivity. Partnering with poet Sophia Thakur, we developed a set of motion pieces rolled out across organic and paid social, a retail takeover and a street activist event in Liverpool.

 
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WEAR THE DAMN SHORTS

WEAR THE DAMN SHORTS

WTDS Hero video